If you want to multiply sales, increase conversions and boost profit, then today’s blog post is for you…
That’s because we want to share the steps you can take to create lead generating, winning headlines in your marketing copy…
Whether that's direct mail, print ads, web copy, or sales letters… it all starts with writing a good headline.
So What Is A Headline?
The headline is your first, and sometimes only, chance to win a prospect’s attention.
Usually they will scan the headline and make an instant decision.
Does it interest them enough to read more?
Or can it be ignored?
Here is an example of a great headline:
“They laughed when I sat down at the piano–but when I started to play”
The ad was written by John Caples in 1926, and is one of the most successful ads in history. The following year after writing this Ad Caples was recruited by the advertising giant BBD&O, where he spent the next 56 years creating world-beating ads! Now that’s an impressive track record!
Not only was Caples a wizard with words…
The remarkable David Ogilvy also understood the importance of writing winning headlines.
In fact, Ogilvy mentions: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Here are two samples Ogilvy’s work:
Unfortunately, you can’t hire Caples or Ogilvy to create your headlines…
You could try Ted Nicholas – arguably one of the best living copywriters on the planet! (assuming you could bribe him from retirement that is…)
Here’s what Ted says about headlines:
So from what you’ve read, doesn’t it make sense to be focusing your marketing efforts on writing your own winning headlines?
Of course it does!
So what is the best way to have a winning headline?
- You could hire the OBM team to write your next winning headline!
- You could hire a copywriter
- You could learn how to write headlines yourself…
That said, headlines tend to follow a pattern…
Here are five headline templates you can use to grab your prospects’ attention…and get them reading your marketing promotions!
1. The “If-Then” Headline.
Example: If You Can Read A Newspaper, Then You Can Write Better Headlines!
2. The “How-To” Headline.
Example: How To Write Better Headlines
3. The “Reason-Why” Headline.
Example: 5 Reasons Why You Should Be Using OBM Services
4. The “Question” Headline
Example: Do You Make These Mistakes With Your Headlines?
5. The “Who Else Wants” Headline
Example: Who Else Wants To Write Winning Headlines?
So you better get writing!