We have all heard that people like buying from people that they know, like and trust.
The problem is that most of us don’t know how to take practical steps to build those relationships with our prospective and even current customers.
Many of you may remember a moment that caused a firestorm in the internet marketing community a few years ago, when Frank Kern sent out an email with this image:
The name in the email was personalized to each recipient and the online communities went nuts trying to figure out how Frank pulled this off.
The short answer is…. me.
You see, at the time, I had been developing an idea called PicSnippets for creating a more personal experience for consumers when working with online companies. I had worked with Frank a number of years before and was good friends with one of his key employees.
I was Skyping with my friend and showed him this tool I was working on for doing automated, personalized images in marketing and he flipped out! “Hold on,” he said. “Let me grab Frank”.
Frank came in the room and I showed him what I was working on. Frank proceeded to get out his American Express credit card and comically try to insert it into the webcam saying “Take my money!”
Frank and I agreed to do a soft launch to his list and the rest is history.
As it turns out, using PicSnippets has a huge impact on creating those “know, like and trust” relationships.
Since working with Frank, I’ve also been working with some of the top digital marketing companies like Digital Marketer, SixthDivision, EntreLeadership, and MANY more (who have asked me to not share their name because of the advantage this gives them in the marketplace).
We’ve been using these kinds of images to boost their conversions and create raving fans for their company and brand.
In fact, we added a PicSnippet to our welcome email for our high-end membership at SixthDivision and our reply rate on the email went from practically 0% to almost 70%!
I’m not talking about click rate, or even open rate. This was the REPLY rate to the email. Our customers were replying to the email with excitement and eagerness when being welcomed into the family this way.
These companies paid a lot of money to have me help them create this in their business, but I wanted to be able to do something that ANY business owner could use to grow their brand and connect with their customers.
Now PicSnippets is the premier online tool for creating personalized images that you can use across nearly every platform.
We’ve used PicSnippets in:
- Email marketing platforms (like Infusionsoft, Drip, ClickFunnels, MailChimp, OntraPort, Klaviyo, etc)
- Membership sites (like Memberium, CustomerHub, iMember360, Kajabi, etc)
- Ecommerce platforms (like Shopify and WooCommerce)
- Fulfillment platforms (like ShipStation)
- SMS platforms (like FixYourFunnel)
Plus just about anywhere else you can image.
When it comes to using PicSnippets, you are only limited by your imagination. We’ve even created a custom image library for our customers to be able to get started right away.
Not only that, but we’ve put together a guide called ‘The Ultimate Guide to Marketing Personalization' that shows you 15 different ways to use PicSnippets to connect with your customers and prospects in a personal way.
New Customer Welcome
You never get a second chance to make a first impression. Upload a picture of your team and create a unique welcome experience for your new customers!
Your customers might be waiting for their new product to arrive but you can help them know what to be looking for by automatically sending them a picture of the packaging with their shipping information on the label.
Say Happy Birthday
Take your customer appreciation to the next level by wishing your customers a happy birthday in style! Create a customized birthday greeting to make your customers feel truly special.
PLUS many more!
Not only is it easy to create a PicSnippet, but we’ve also made it affordable. Plans start as low as $20!
Go download the guide and start connecting with your customers like never before!